Tuesday, January 26, 2010


Every day I come across projects and ideas that just wow me. They also make me think that Mom could have come up with them if she just put her noodle to it. This particular project is definitely one that is long overdue, much needed and of course Mom could have come up with it. So what else is new?

The idea behind DoGooder is that socially-minded individuals would rather see online ads that speak to them instead of ads that speak to traditional consumer minds. Sounds good, right? Heck yeah! But that's not even the best part. Let me keep you in suspense while I tell you a little bit about DoGooder.

First of all, DoGooder is a browser plug-in. Say what? A plug-in for your computer. It's super easy to install and takes only ten seconds. And of course it's free. Once installed, it hides the generic advertising you see as you browse the Internet and replaces it with green, philanthropic, and health and wellness initiatives. And the best part? They donate 50% of their profits back to charity, green initatives, and non-profits. How cool is that?

After you install the plug-in, just start browsing the Internet. Do what you normally do and soon you will see a green leaf and/or a number at the bottom of your screen. These are the number of good ideas you've seen during your Internet browsing. Called Goodie Points, the more you get the more money you generate for DoGooder to donate. According to their website, they donate to a wide variety of causes and organizations, and some of the ones they are currently donating to are
Charity Water, Liverstrong, The Humane Society, and World Wildlife Fund. You can even suggest one for them to consider simply by sending them an email. The bottom is that the more people install the plug-in, the greater the number of ideas are seen. More ideas equal more money donated to organizations that are doing good in the world.

5,326 people have installed the plug-in so far and the movement is growing. This Canadian company was only founded last year and is using the Internet to spread the news about doing good. Mom is going to install the plug-in tomorrow morning and then I will be testing it out for her. Yep, I'm doing the testing. A pug's work is never done.


Stella, Gunther & Betty said...

That is a great idea Stubby. Mom kinda has something like that on her computer called 'iGive'. Whenever mom browses the internet, the iGive plug-in allows mom to pick which charity she wants her monies to go to. She chose the French Bulldog Rescue Network. So whenever she shops, a portion of her money goes towards them. I don't think it blocks out the stuff she doesn't want to see though...

Thanks again for sharing such a great idear!

Smushface Love,
Stella, Gunther and Betty

Stubby said...

Hi Stella, Gunther & Betty! Thanks for the info about iGive. I remember reading about it a while ago but totally forgot about it. Mom does lots of online shopping (don't tell Dad) so this is a great tool to give monies to charities.

I'm still doing my DoGooder testing. It's coming along a little slower than anticipated due to all my napping.

Stubby xoxo

Melissa and Emmitt said...

oh my gosh stubby~
this is just the coolest thing ~ ever!

thank you for finding and sharing it!

Stubby said...

Hi Melissa & Emmitt! It is cool, isn't it? I don't even remember where I found it but I knew everypug would want to know about it.

Stubby xoxo