Friday, July 4, 2008

1% For The Planet

This is one of the greatest ideas on the planet. Companies donate 1% of their sales to a network of 1,586 environmental groups worldwide. 1 % For The Planet is enabling businesses to take a lead role in being environmental stewards and to set an example for the rest of the business community. These companies embrace the notion that the sustainability of the natural environment is fundamental to the sustainability of business.

According to their website membership creates opportunities for companies to network, conduct business and simply associate themselves with over 700 companies that have made the same noble commitment. From a consumer standpoint, member companies re-enforce a positive perception of their brand, adding value that can result in greater customer loyalty and an increased customer base, especially among the growing number of people who recognize and appreciate the importance of environmental responsibility.

These guys know that the environmental challenges we face are enormous. The need for businesses to lead the way is even bigger. 1% For The Planet offers a simple, tangible and proactive way for the business community to be a part of the solution.

If you have a business then you can join. If you are a nonprofit then you can join. And if you are neither, you can once again choose wisely when shopping and find businesses who are part of 1% For The Planet. Simply search their website to locate businesses from over 65 industries. Even musicians like Jen Frazier's fave Jack Johnson are members!

Please do your part today and everyday to ensure a future for every living thing. You have the freedom, so make the choice.

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