Monday, July 21, 2008


Mom loved this website from the get go. She is constantly questioning the "greenness" of businesses. This is one of those ideas that makes you shake your head and ask yourself "Now why didn't I think of that?"

According to their website, IzzitGreen is a rating and review website that compels people to ask "Is it good?" and "IzzitGreen?" They enable you to review any business (not just the green ones) for good and for green. This interactive dialogue between community members, allows them to share information about favorite restaurants (do they recycle?), favorite dry cleaners (are they taking steps to reduce toxins), etc. The list of possibilities is endless.

By gathering all this information, spotlights truly green businesses and encourages other businesses to get on board.

In addition to the reviews of businesses, there are great columns on green information, in addition to a "buzz from the community" blog-like section. Their little mascot Izzit, looks like a mini Jolly Green Giant. He is the gatekeeper of green and a true spokesperson for his cause.

This is a great website that is currently available for the Boston region only. I'm sure it will be a huge success and that it will roll out to major markets everywhere, including my hometown of Chicago. Visit the Boston beta at

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