Great News Thanks To You!

Mom read me a Huffington Post article earlier this week about declining bottle water sales and hearing this news made me do my happy dance. I have all of you to thank for this shift towards a more sustainable future so please dance along with me, won't you?

Did you know that Americans drink nearly 30 gallons of bottled water per person every year? Yuk! That's an alarming figure considering it's an average. For every person that doesn't drink it, someone else is drinking their share thus consuming 60 gallons! This makes my head spin. I'm always curious to know why people drink it and Mom is always asking people who do. The worst answer you can give her? It's convenient. Nothing could be further from the truth!

The article Mom read me was "Popping The Bottled Water Bubble" by Peter Gleick. In the article, Mr. Gleick reveals that consumers are getting off the bottle and taking back the tap:

"Last week, new data released by the Beverage Marketing Council, which tracks bottled water statistics and sales, show that the unprecedented sales drop that started in 2008 continued - even accelerated - in 2009. According to the BMC, the volume of bottled water sold dropped by 2.5% in 2009 from 2008. Even more remarkable, revenues dropped faster, by over 5%, suggesting a growing price war among manufacturers for market share. Imports dropped even faster than domestic sales, which is a good thing given the vast energy costs of making and moving water. It is time for a "local water" movement."

YAY! All the campaigns against bottled water are working. People's perceptions about bottled water are changing and we are finally starting to see the results of all the hard work to change them.

Mr. Gleick has just released his latest book "Bottled and Sold: The Story Behind Our Obsession with Bottled Water" and it's now on Mom's to-read list. As if she didn't have enough to read already! She is always reading books about the water crisis and this book is just going to add fuel to the fire.

I have to say that this news was the best I've had in a long time and I can't thank all of you enough. The word is getting out about bottled water and people are taking action. Together we are changing the world, one less bottle of water at a time.