Tuesday, October 21, 2008

New Magazine!

Mom LOVES magazines! She cannot enough information and magazines feed into her need to know about current events. She feels guilty about buying magazines because of the paper and energy used to produce them, and the energy used to transport them. Although mom does recycle her magazines after reading them, by either putting them in the recycle bin or by giving them to someone else to read, she doesn't know why someone hasn't created an online magazine. Or at least she wondered why until she found Coco Eco.

Coco Eco is an eco-friendly, green fashion magazine that made its debut last week. It is 100% paperless and can only be read online at www.cocoecomag.com. Anna Griffin, publisher of Coco Eco, hopes to create a shift in how women view media, and therefore inspire a generation of like-minded paperless publicatons. How is that for a pioneer?

The magazine has the look and feel of the glossy magazines you buy at the store, but instead of turning the pages with your fingers, you use your computer mouse. The magazine literally comes alive on your screen right before you eyes.

There are so many cool things in the premiere issue. As many of you know, my mom is not a fashionista. But what she is lacking in style she makes up for in product knowledge. There are lots of modern and organic beauty articles in the magazine where products and brands are reviewed. There are even mens fashion, travel, and even transportation features.

This magazine is more than just a pretty face. Despite having ads just a traditional magazine (have to the bills), there is so much great content that you will find yourself reading it over and over again. Congrats to the Coco Eco team!

No comments: